• Develop and execute full-cycle growth strategies for small and medium-sized merchants, covering all stages from cold-start to GMV growth, to enhance merchant operational efficiency and growth potential.
• Formulate differentiated seller growth strategies based on TikTok Shop and Tokopedia platform characteristics, industry trends, and market dynamics to drive seller uplifts.
• Conduct in-depth merchant segmentation analysis and develop tailored support strategies for different merchant types to optimize their growth journey.
• Understand merchant pain points and needs at different lifecycle stages and build a data-driven, end-to-end growth operation framework to improve merchant performance.
• Evaluate the effectiveness of growth initiatives, tasks, and incentive mechanisms, utilizing A/B testing and other methodologies to measure ROI and incremental impact, and drive continuous iteration.
• Monitor key growth metrics, analyze trends, attribute results to OKR targets, and optimize growth strategies to ensure continuous business expansion for merchants.

Kualifikasi

• Bachelor's degree or above, with 3+ years of experience in internet business analysis or operational analysis; e-commerce industry experience is preferred.
• Experience in serving small to medium-sized or large-scale e-commerce merchants is a plus.
• Familiarity with merchant operation workflows, with strong data analysis and interpretation skills, and the ability to identify problems and opportunities from data.
• Detail-oriented, responsible, pragmatic, and eager to learn.
• Proficient in Excel and SQL, with knowledge of either Python or R; prior experience in modeling and practical application is preferred. Strong capability in complex data analysis and proficiency in data analysis software are a plus.

Preferred Qualification:

• Big picture thinking, structured, organized, and experienced in managing projects in different scales (planning, root cause identification, risk mitigation, and process optimization)
• Adaptable, fast learner, highly motivated, and versatile player with some exposure in ops and commercial

Link: https://dealls.com/loker/tiktok-shop-by-tokopedia-smb~tiktok-1