Responsibilities

• Consumer market analysis, geo choices
• Annual Marketing plans
• Acquisition and Retention approach
• Own Regional Budget planning and MAU CAC targets
• Define most effective Marketing mix by country or city Performance,
• Media, Car branding
• Manage product marketing CJM
• Product funnel analysis, hypothesis generation, tests execution
• Drive balanced Supply-Demand via 360 campaigns
• Drivers marketing planning and execution Brand development within local context
• Support Regional Partnerships and New channels
• Lead cross-teams alignment and projects execution at Regional level:
• All Marketing departments, PR, BD, Dops, Product

Qualifications

• Marketing strategy development
• Business case calculation
• Project and People management experience
• Ability to plan Budget and Timelines
• Channels marketing mix development and validation
• Digital UA expertise in platforms and channels
• Analytical skills and data driven
• Knowledge how IT product and marketplace works
• Ride-Hailing/E-commerce or marketplace experience is a must
• AB testing mindset
• Brand and communication
• CRM tools and metrics
• Deep understanding of local marketing landscape

Conditions & Benefits

• Hybrid work schedule
• Unlimited opportunities for professional and career growth, regular external and internal training from our partners
• The opportunity to become part of an international team of professionals who create one of the greatest success stories in the global IT industry
• Probation period up to 3 months